What is the DoubleClick DART cookie?
The DoubleClick DART cookie is used by Google in the ads served on publisher websites displaying AdSense for content ads. When users visit an AdSense publisher's website and either view or click an ad, a cookie may be dropped on that end user's browser. The data gathered from these cookies will be used to help AdSense publishers serve and manage the ads on their site(s) and across the web more effectively.
- Google is a third-party vendor, using cookies to serve ads on our site.
- Google's use of the DART cookie enables it to serve ads to our visitors based on their visit to our sites and other sites on the Internet.